CryptoSasa
Client: CryptoSasa
Industry: Finance and Cryptocurrency
Scope: Discovery, Design Concept, and UI/UX Design
Date: 2022
CryptoSasa stood as a leading crypto exchange in Africa, aimed at empowering individuals to build wealth. This platform simplified trading in the digital currency space, ensuring accessibility and security for transactions.
This project was discontinued.Design Philosophy
At CryptoSasa, I embraced a user-centric design philosophy, prioritizing simplicity and accessibility. As the first cryptocurrency exchange in the region, my focus was on creating an interface that is easy to navigate, especially for those new to digital currencies, building trust and ease of use.
Simultaneously, acknowledging the region's high mobile usage, I integrated semi-advanced mobile interactions like smooth swiping features. This approach not only made the app intuitive but also engaging, catering to the needs of users who prefer straightforward yet innovative digital solutions.
Introduction to key app features: concise and clear for user ease.
Different options are visually segmented to simplify initial user choices at first screen.Password creation UX clearly guides users for success.
Utilized color coding to differentiate screens by user asset portfolio, maintaining a consistent core layout.Incorporated familiar tap and swipe interactions in screens 2 and 3, leveraging user experience from top cryptocurrency apps.
Integrated subtle Lottie animations to enhance user experience during pivotal moments.
Consciously avoided introducing novel interfaces in complex feature screens, aligning with industry-standard exchange app usability to minimize user friction.
Employed bottom sheet forms for transactions. Tapping outside is disabled to prevent mishaps, yet transparency maintains context awareness.
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